Podcast April 2025 – Christian Pöttler
Christian Pöttler is a leading figure in Austrian and Central European media, with a career spanning executive management, digital transformation, and strategic communications. He currently serves as Managing Director of medianet, one of Austria’s most influential business-to-business media platforms, where he has driven the organization’s expansion into integrated print–digital solutions, data-driven marketing services, and sector-specific knowledge formats. Previously, Pöttler held senior roles across the publishing and communications industry, including positions in corporate development and business innovation, establishing himself as a key voice on the future of media ecosystems, brand communication, and cross-industry partnering. He is also active as a consultant and board member in various media and marketing organizations, contributing to strategic initiatives that link industry, academia, and policymakers. Pöttler studied Communication Science and Economics in Vienna and has authored numerous analyses on market trends, digital business models, and the evolving Austrian media landscape. He lives in Vienna and remains engaged in industry dialogue on innovation, entrepreneurship, and the role of media in shaping public discourse.